It seems that The Times has been the first to take a giant leap into the unknown as its plans for the much debated "pay-wall" are starting to take shape. Although this is an issue I am as of yet undecided about, admittedly the re-designed home of The Times looks great as the use of dominant image and columned text with the classic Times header really brings the great elements of conventional page layout to a digital space. (I have often felt dismayed at the "busy-ness" of online news sites, but that is for another post)
News today also emerged that Sky Sports News will also follow suite, soon to be removed from Freeview and also to be hidden behind the NewsCorp guarded pay-wall online too. Again, it is interesting to see how this venture will pay off, I have always seen Sky Sports News as a fantastic platform which deservedly gets viewing figures of around two million and serves to promote the paid for content which has been the backbone of BskyB's business model. Pay Wall... Watch this space.
Adam
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